Video News Release (VNR)Seven Pictures has researched this format and found the recipe for a successful Video News Release (VNR). A Video News Release (VNR) brings your press releases to life with sound and pictures. It provides material that television newsrooms need. Imagine several million viewers seeing news about your company on their favorite TV station!
Every major television station in the world use VNRs regularly. When produced in broadcast news style by an experienced crew with an in-depth knowledge of what TV newsmakers are looking for, a VNR is almost indistinguishable from a normal news segment. Fortune 500 companies have been using VNR's to inform the public about their latest product research and corporate news for years. Now smaller companies are finding out just how cost effective a VNR is as a marketing, promotions and PR tool. With a single video news release you can put your story on television and into millions of offices and homes via the Internet. Easily. Effectively. Affordably. Video News Releases can be used in variety of circumstances:
B ROLL AND VNR Often at the end of a Video News Release (VNR) there will be additional unedited video footage, that a news producer can use to add to the VNR or to make his own segment about the story. This is called B Roll. And a B Roll can be sent to a station, without a VNR. This gives an opportunity for the station to cover an event or news story without having sent a cameraman. They will use footage from the B Roll and have the newscaster report on the story. Sending B Roll to the stations that want to cover the event but find that they cannot make it, is a great way to further PR opportunity.
SUGGESTED CONTENT FOR B ROLL
We have crews available to travel to any event in the United States or world-wide. |
||
|
